Semiotics/Image analysis

In today's lesson my class looked at semiotics. We talked about how there are hints in film posters which show what the film is possibly about, what a character is like and more. As an example we looked at a glee poster and noted the semiotics that had been used. I was amazed by the amount of semiotics that had been used in this one poster. To reflect on this lesson we have been set the task to analyse a film poster, I have chosen a poster from the film 300 as I have never seen it before. 

In this post i will be looking at this film poster and the semiotics used within it.

In this poster there are two groups of soldiers fighting, this could suggest that the film is about war. Around the screen there are many spots of blood splattered onto the poster, this could represent that the film is action related and gory. There are also people falling off a cliff, they have been pushed by what look like Romans, the characters which are pushing are the only characters with colour on them suggesting that the film is primarily about them.

The colours of the piece contrast with each other, the background is mostly dark and the writing is a light shade of red, this is to make the words stand out more, especially the title of the film. The dark background could connote that the film is quite gloomy. The darkness derives from where the cliff eclipses the light, this could be a metaphor for a powerful army which nothing can get through, not even light. The light around the cliff contrasted with the darkness of the cliff could represent how the film is about a conflict between good and evil.

The title '300' is bigger than all the other words on the page and it a different shade of red to the other writing, this makes it stand out. The title also looks like it has been smeared onto the poster by blood further suggesting that the film is quite gory and possibly suggests that the genre is action. Lots of the words on this page are written in red which could suggest that blood is shed in this film.

This poster is successful at displaying the films genre and at revealing some themes of the film using different semiotics